In recognition of National Vinyl Record Day (Aug. 12) and supporting the National Museum of African American MusicOpens in a new tab. (NMAAM), Nissan is releasing a limited-edition LP of lofi music called Driven by Electric Beats.
Inspired by driving in the morning and evening, the album is a collaboration between Dope CandiOpens in a new tab. and Harold "HB" BurnsOpens in a new tab. – two artists from Nissan's Electric Beats program, an initiative that works with Black musicians to promote diversity in music production.
Limited to just 1,000 copies and priced at $23, the album is available online and in-store at The Groove Nashville and NMAAM's Amplify Store.
Following the success of the Lofi Girl animated film, a four-hour, single-shot ride-along of a woman driving an Ariya through a Japan-inspired landscape, Nissan takes lo-fi music and animation from the digital into the physical world.
Printed on the Driven by Electric Beats vinyl is a zoetrope pattern that animates while the record spins. Artwork on either side of the picture disc features a man and woman behind the wheel of the Ariya, nodding heads and tapping fingers to the beats.